Lighthouse Custom Homes Inc. (“Lighthouse”, “we”, “us”, or “our”) respects your privacy. This Privacy Notice explains how we collect, use, disclose, and protect personal information when you visit our websites, including https://lighthousecustomhomes.ca/ (the “Site”), contact us, or otherwise interact with us online. This Notice is intended to meet our obligations under Alberta’s Personal Information Protection Act (PIPA) and, where applicable, Canada’s private-sector privacy requirements.
By using the Site, you agree to the practices described in this Notice.
1) Who we are and how to contact us
- Legal entity: Lighthouse Custom Homes Inc.
- Mailing address: 1200, 1015 4th Street SW, Calgary, Alberta, Canada T2R1J4
- Privacy Officer: Mary Jayne Assaly, Partner, Ogilvie Law LLP
- Email: massaly@ogilvielaw.com
Phone: 825-205-9932
If you have a question, request, or complaint about our handling of personal information, please contact our Privacy Officer using the details above.
2) What personal information we collect
The personal information we collect falls into the categories below. The specific information collected depends on how you interact with us.
- Identity and contact information: name, email address, phone number, city/province, and any information you include in free-text fields when you submit a contact form or request information.
- Project and preference information: community or model home of interest, desired features, budget range, anticipated timeline, and other preference details you choose to provide.
- Communications: your communications with us, including inquiries, meeting requests, and marketing preferences.
- Technical and usage information: IP address, device identifiers, browser type, operating system, pages visited, time and date of visits, referring URLs, and interactions with site features. We collect this via cookies and similar technologies; see our Cookie Notice for details.
- Job applications (if applicable): résumé/CV information, employment history, education, and other information you submit if you apply for a role through the Site.
- Event and showroom interactions (if applicable): bookings, attendance, and related notes where you register online.
We do not seek to collect sensitive personal information through the Site. Please do not include sensitive information (e.g., financial account numbers, health information) in free-text form fields.
3) How we collect personal information
- Directly from you: when you submit forms, request a call, download materials, subscribe to emails, or otherwise contact us.
- Automatically: through cookies, pixels, and similar technologies when you use the Site.
- From service providers: where our analytics, hosting, or CRM providers collect or process information on our behalf.
- From publicly available sources: limited business contact details to the extent permitted by law for business-to-business outreach.
4) How we use personal information and our purposes
We use personal information for the following purposes, only to the extent reasonable for those purposes:
- To respond to your inquiries, schedule appointments and show-home visits, and provide requested information and materials.
- To manage our relationship with you, including recording your preferences and areas of interest.
- To send you marketing communications with your consent or as otherwise permitted by law, and to honour your choices.
- To improve the Site, our homes, communities, and customer experience, including by analysing Site usage and performance.
- To secure our systems, prevent fraud, and protect our rights and the rights of others.
- To comply with legal and regulatory obligations and to respond to lawful requests.
- For recruitment purposes if you submit a job application.
If we intend to use personal information for a new purpose that is not compatible with the purposes above, we will notify you and, where required, obtain your consent.
5) When we obtain consent
We rely on consent for most of our online collection and use of personal information, obtained at or before the time of collection and expressed through your actions (e.g., submitting a form) or explicit opt-in (e.g., subscribing to newsletters). We obtain express consent for unexpected or sensitive uses and for optional cookies. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
6) Cookies and similar technologies
We use cookies and similar technologies to operate the Site, remember your settings, analyse traffic, and personalize content and ads. Our Cookie Notice explains these technologies and your choices. You can manage your preferences at any time via the “Cookie Settings” link in our footer or through your browser settings.
7) When and how we disclose personal information
We do not sell personal information. We disclose personal information in the following circumstances:
- Service providers: to companies that provide services on our behalf, such as website hosting, analytics, customer relationship management (CRM), email delivery, marketing platforms, and IT security. These providers may only use the information to perform services for us and must protect it appropriately.
- Business transactions: in connection with a merger, acquisition, corporate reorganization, financing, or sale of all or part of our business, in which case personal information may be transferred as part of the transaction, subject to confidentiality protections.
- Legal and safety: to comply with law, legal process, or requests from authorities; to enforce our terms; or to protect our rights, property, users, or the public.
- With your direction or consent: where you ask us to share information or expressly agree to a disclosure.
8) Cross-border transfers
Some of our service providers may access, process, or store personal information outside Alberta or Canada, including in the United States. Personal information in those jurisdictions may be subject to the laws of those countries and accessible to law enforcement and national security authorities. If you have questions about our use of service providers outside Canada, contact our Privacy Officer.
9) How we safeguard personal information
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including TLS encryption in transit, access controls, least-privilege permissions, logging/monitoring, and secure development and vendor management practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10) How long we retain personal information
We retain personal information only as long as necessary to fulfill the purposes described in this Notice or as required by law. We apply documented retention criteria that consider the type of information, the purpose, and legal requirements. When information is no longer needed, we securely delete or anonymize it.
11) Your rights and choices
Subject to limited exceptions under PIPA, you have the right to request access to and correction of your personal information in our custody or control, and to withdraw your consent for future uses. You also have choices regarding cookies and marketing:
- Access and correction: contact our Privacy Officer to request access or correction. We may require information to verify your identity.
- Marketing communications: you can opt out of marketing emails at any time using the unsubscribe link in our messages or by contacting us. We will continue to send transactional or service messages as permitted by law.
- Cookies: manage non-essential cookies through our Cookie Settings and your browser controls.
We will respond to requests within a reasonable time and in accordance with applicable law. If we refuse a request, we will provide reasons, subject to legal restrictions.
12) Children’s privacy
The Site is intended for use by adults. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact our Privacy Officer so we can take appropriate steps.
13) Links and third-party sites
The Site may contain links to third-party websites, services, and applications. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy notices.
14) Updates to this Notice
We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. The “Effective date” at the top indicates when this Notice was last updated. If changes are material, we will provide prominent notice on the Site and, where required, obtain your consent.
15) How to file a complaint
If you have a concern or complaint about our handling of personal information, please contact our Privacy Officer. You may also contact the Office of the Information and Privacy Commissioner of Alberta:
Office of the Information and Privacy Commissioner of Alberta
P.O. Box 7464, Station Main, Edmonton, Alberta T5J 4K7
Phone: 1-888-878-4044 (toll-free) | www.oipc.ab.ca
Cookie Notice – Lighthouse Custom Homes
This Cookie Notice explains how Lighthouse Custom Homes Inc. (“Lighthouse”, “we”, “us”, or “our”) uses cookies and similar technologies on our websites, including https://lighthousecustomhomes.ca/ (the “Site”). It also describes your choices. For more information about how we process personal information, see our Privacy Notice.
1) What are cookies and similar technologies?
- Cookies are small text files placed on your device that enable core functionality and remember your preferences.
- Web beacons, pixels, SDKs, and tags are small code elements used to measure engagement and assist with analytics and advertising.
- Local storage and similar technologies store information locally in your browser or device.
2) How we use cookies
We use cookies for the following purposes:
- Strictly necessary cookies: required for the Site to function and to provide security and accessibility features. These cannot be switched off in our systems.
- Performance/analytics cookies: help us understand how visitors use the Site so we can measure and improve performance (e.g., pages visited, traffic sources).
- Functional cookies: remember choices you make, such as region, and provide enhanced features.
- Advertising/targeting cookies: may be set through our Site by us or our partners to build a profile of your interests and show you relevant ads on other sites.
We only deploy non-essential cookies (e.g., analytics and advertising) after you provide consent through our cookie banner or settings.
3) Cookies we use
The specific cookies in use may change from time to time. The table below provides representative examples. For a current list, please consult the Cookie Settings panel on our Site, which is updated dynamically by our consent management platform.
| Category | Provider | Cookie name | Purpose | Duration | First/Third party |
| Strictly necessary | Lighthouse | consent_status | Records your cookie preferences | 6 months | First |
| Performance/analytics | Google Analytics | _ga, _gid, _gat | Site usage analytics with IP masking enabled | 13 months | Third |
| Functional | Lighthouse | user_locale | Remembers region/language preferences | 6 months | First |
| Advertising/targeting | Google/Meta/LinkedIn | IDE, _fbp, li_fat_id | Deliver and measure ads, prevent duplication | Varies (90 days-13 months) | Third |
Note: The use of third-party cookies is subject to the providers’ own privacy policies.
4) Your choices
- Cookie banner and settings: when you first visit the Site, you can accept all cookies, reject non-essential cookies, or manage preferences by category. You can change your choices at any time via “Cookie Settings” in our footer.
- Browser settings: most browsers let you block or delete cookies. Blocking some cookies may impact Site functionality.
- Advertising choices: you can manage interest-based advertising preferences via industry tools such as the Digital Advertising Alliance of Canada (youradchoices.ca).
Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
5) Do Not Track and global privacy controls
Your browser may offer “Do Not Track” or global privacy control signals. While there is no consistent industry standard for these signals in Canada, we strive to honour applicable browser-based preference signals to the extent technically feasible and aligned with our consent platform.
6) Changes to this Cookie Notice
We may update this Cookie Notice to reflect changes to the cookies we use or legal requirements. Please review it periodically. The “Effective date” indicates the latest update.
7) Contact us
For questions about our use of cookies or your choices, please contact our Privacy Officer at [privacy@lighthousecustomhomes.ca] or [Insert mailing address, Alberta, Canada].
Canadian Anti-Spam Legislation statement for electronic communications
By providing your email address and clicking “Subscribe” or submitting a form, you consent to receive commercial electronic messages from Lighthouse Custom Homes Inc. You can withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us at [privacy@lighthousecustomhomes.ca]. Our mailing address is [Insert full mailing address, Alberta, Canada].
Short-form privacy and cookie disclosures for forms
- Contact/Inquiry form: “Lighthouse uses the information you provide to respond to your inquiry and manage our relationship with you. With your consent, we may also send you news and promotions. For details, see our Privacy Notice. You can change your preferences at any time.”
- Newsletter sign-up: “By subscribing, you consent to receive emails from Lighthouse about homes, communities, and events. You can unsubscribe at any time. See our Privacy Notice.”
- Cookie banner first layer: “We use cookies to make our Site work and to improve your experience. We also use optional analytics and advertising cookies with your consent.” [Buttons: “Accept all” | “Reject non-essential” | “Manage settings”]
TO DO: Please replace bracketed placeholders with Lighthouse’s actual contact details and confirm the cookie inventory with your consent management platform before publication.
